KOBOX
Knowles Communications launched the UK’s first group boxing class - KOBOX.
Firstly, creating the initial buzz of the new boxing concept, then the punchy launch before working across the opening of their 2nd and 3rd London sites - four years later continues to drive talk-ability on the fight club, meets nightclub concept in new and unique ways.
PR and social activity included:
· PR coverage on the opening of three studios, founder and trainers
· Executed press & influencer appointments at studios
· Recruited KOBOX social ambassadors
· Implemented brand collaborations with brands including; Nike, Smartwater & Space NK.
KOBOX continues to be the go-to group boxing class that is a favourite with press and influencers and is regularly featured within the media in standout features and review pieces and on the top influencers and celebrity’s social media channels
Nude by Nature - Boots Launch
Nude by Nature: the brand committed to delivering natural, cruelty-free make-up, made with 100% natural ingredients and formulated without unnecessary chemicals, launched into Boots in 2019. To drive brand awareness on this launch Knowles Communications was part of bringing this to life.
A first-class event was executed to launch the product– with top tier press, influencers and celebrities in attendance, the launch itself featured on the Daily Mail showbiz pages and saw a reach of 32 million.
Through Knowles Communications influencer relationships – they recruited a strong line up of ambassadors – who were unaware of the brand – but fell in love with it after their introduction by Knowles Communications and signed up for reasonable fees – all within budget.
Essie Launch
With Becky looking after Essie when working at L’Oréal in-house – Knowles Communications in 2017 was appointed as the brands PR to create desirability & buzz behind each collection.
Build obs-Essie community through meaningful connections/experience and own celebrations/key events on a yearly basis.
PR and social activity included:
· One to one press & influencer appointments
· Essie nail relevant experiences with nails on point
· Memorable press send outs with relevance
· Recruit social expert to nurture influencer relationships
· Relationships built with nail manicurists
Knowles Communications was a key player in ensuring that Essie sales increased by +18%* at the end of this year. Retailers were so impressed with the memorable send outs, they have requested it be included in the customer experience.
*source Nielson total nail market FY 2019
Larry King Haircare
Following the success of Larry’s flagship salon, Larry & Knowles Communications launched in 2018 his brand new hair care range. Larry King Hair Care.
PR and social activity included:
· PR coverage on the new products with an approved target media list
· Executed press & influencer appointments at salon to introduce the range
Within the first year of launching – the brand was featured in the top monthly, weekly & national press and on the top blogs around the world. As well as being nominated for countless industry awards and winning Stella Beauty Awards 2019 for ‘Best Haircare’. Due to this success Knowles Communications will be launching his latest products this year.
Larry King Salon
Larry opened his flagship salon in South Kensington in January 2017 and Knowles Communications were and are a key part to the management team, working with Larry and Laura to ensure the brand is constantly in the press & on social. Over the three years the salon has been named London’s Hottest New Salon by Tatler, Number One Salon 2018 by Harper's Bazaar, Best London Salon for a blow-dry by the Telegraph and Number One Salon in London by Cosmopolitan 2019.
PR and social activity included:
· PR & social coverage on the opening of two salons, founders and the team
· Executed press & influencer appointments at salon
· Organised and executed stand out and content capturing press events
· Implemented brand collaborations with Dyson & Redken
Following the incredible success of the Larry King Salon in South Kensington, they have recently opened another salon in Notting Hill. Nestled just off of Westbourne Grove in a beautiful mews.
Roxanne First
Knowles Communications started working with Roxanne First a London based fine jewellery brand last year, to create buzz and talk-ability on the brand and founders profile within targeted media, celebrities and influencers.
PR and social activity included:
· Organise & execute one to one press & influencer appointments
· Delivered personalised press and influencer send outs
· Implemented brand collaborations with NARS & Essie
Within the first few months of working together, Roxanne featured in Stella magazine in a two page interview, the social increased for 5K to over 12k followers and she has become the jewellery brand that everyone is or wants to be wearing.